Each photography and scene setting is appropriately styled to suit the target demographic and its preferences. For example, a hotel advertising its corporate suites to business travellers might feature a professional in business attire, with an iPad, cheese platter and glass of wine in the background. Brand colours are also incorporated into our visual stories to reinforce brand identity, often through strategically placed, suitably coloured props. Clever styling is essential in visual storytelling and plays a key role in each campaign our team delivers.